Brand History of Dove

Dove is an American brand that has expanded beyond the usual boundaries and goals of selling personal hygien+e, self-care, and beauty items to its clients. Because of its strong marketing efforts and techniques, this brand has gained a lot of popularity among many households. It can be found in over 150 countries throughout the world. It primarily serves the entire family, including women, men, and even babies. This organisation is known for the mild, delicate, and graceful image it has imprinted on the minds of its clients over a 60-65-year span.

Dove is owned by UNILEVER, a well-known and successful American brand. Dove was created in 1955, but Unilever was already profiting handsomely from its pre-existing brand 'LUX,' which was also a highly well-known and profitable brand that you would have heard of. So adding Dove into the market was essentially generating self-rivalry, which may have harmed Unilever. It was not an easy decision, but it was able to develop its own market due to its unique product positioning in the market.

Lux was a high-end beauty brand that promoted itself with the help of well-known and attractive celebrities. By just introducing movie stars, it successfully merged the "Fantasy & Desire" aspect in the minds of viewers. It defined beauty, and women were one of the main target audiences. Unlike Lux, Dove's marketing methods centred on the everyday—real women and their struggles with self-care. Dove never defined beauty; instead, it established a new concept called "Internal Beauty," which communicated that all women are equally beautiful regardless of skin tone, colour, or age. As a result, it celebrated each person's uniqueness. People were able to connect with this product, and it never let them down.

Dove beauty bars were introduced in 1957 and quickly became a popular product because they claimed that Dove soaps were more better for the skin than conventional soap. Dove bars were also distinctive in shape, with a subtle curve and attractive packaging that complemented the 'Dove Bird' logo. They also used television as a marketing tool, showing cream being poured into the soap and thereby attracting buyers.

Dove entered worldwide markets as a result of expansion in the 1960s. As a result, its promotion strategies have improved and become more engaging. They began airing advertisements that emphasised women's empowerment, as well as those that targeted working women.Dove expanded its product line to include Dove bar, cream oil body lotion, shampoos, nourishing lotions, nutritive solutions, deodorants, cleansers, and other items as the twentieth century proceeded. Dove was offered in approximately 80 countries in the 1990s and covered the entire gamut of skin and hair cleaning.

Dove’s Campaign for Real Beauty

The Dove Campaign for Real Beauty was launched in 2004 in response to this viewpoint. Dove's first "Real Ladies" slogan was featured in a series of adverts that included spoof hidden camera tributes of skilled women pouring praise on Dove products. Dove's Real Beauty campaign has continued to this day in advertisements, records, studios, sleepover events, and other forms of marketing. The mission addresses another another example in which Dove has demonstrated its foresight. While many companies use current social issues in their advertising, Dove not only embraced the 'beauty at any size' and 'body acceptance' mantras before they were mainstream, but also helped them develop.